Senior Experience/Product Designer
AustinCSI | March 2016 - Present | Seattle, WA
Embedded consultant at AT&T. Designer for AT&T.com consumer facing website. Work with multiple incubator teams designing and analyzing the user experience for customers wishing to purchase or modify products and plans. Work involves rolling out new responsive design, CATO compliance, accessibility, and integration of new corporate design standards and pattern library. Serve as de facto creative director in dealings with third-party design firms.
UX Designer (Contract)
Alaska Airlines | October 2015 - March 2016 | Seattle, WA
Member of AlaskaAir.com user experience team. Created new fully responsive customer-facing content pages. Designed corresponding module library to be used for publishing these new pages via internal CMS. Performed user tests and established guidelines and best practices for how internal teams will use these new pages. Worked with outside agencies in building new marketing microsites and initiatives for AlaskaAir.com. Teamed with internal visual design team in creation of new marketing driven templates.
Senior UX & Visual Designer (Contract)
ThriftBooks.com | May 2015 - October 2015 | Seattle, WA
Brought on as the first in-house designer to consolidate the existing design aesthetic and improve all customer touch-points. Manage communication between internal groups to deliver outstanding creative solutions for marketing and technology driven initiatives. Establish guidelines, protocol and libraries of visual design elements that require customer interaction. Overhaul email program to bring up-to-date and comply with industry standards in terms of core templates, scalable messaging options and deliverability. Design UI and program workflow for fully responsive website.
Senior UX & Visual Designer (Contract)
Filter Digital | March 2015 - May 2015 | Seattle, WA
Designer for digital creative agency.
Senior User Experience Designer
Prep Sportswear (PrepSportswear.com) | May 2008 - Dec 2014 | Seattle, WA
Responsible for defining and maintaining a cohesive design and user experience for desktop and mobile platforms. Identified, designed and developed solutions for customer problems. Initiated and reported on user testing, customer behavior and site analytics. Spearheaded and managed communication between Marketing, Technology, Analytics, Corporate, Creative and Customer Service.
Instrumental in increasing overall company revenue 300%.
Increased conversion rate 30%, 64% and 233% on desktop, tablet and mobile respectively.
+ Lead project lifecycle from concept to production.
+ Familiarity with the technical considerations required when designing for multiple devices.
+ Created mockups, wireframes, user flows and specifications for all projects.
+ Point person for any customer-facing website issues.
+ Established and managed the A/B testing program (Optimizely and internal .Net framework).
+ Analyzed visitor engagement through monthly UserTesting.com sessions.
+ Ran, reported, and analyzed user behavior with Crazy Egg heatmap and click tracking integration.
Senior Web Designer
Nordstrom, Inc. | 2006-2008 | Seattle, WA
Responsible for the design and production of the Designer Collection specialty website. Also designed for main Nordstrom.com site. Team member contributing to the creation of emails and other marketing deliverables. Collaborated with stakeholders to ensure consistent messaging across all channels and between the Designer Collection and Nordstrom sites. Worked closely with development, business and product teams.
Gap, Inc. | 2002-2005 | San Francisco, CA
Concept, design and production of the OldNavy.com website. Created static and interactive design placements.
Freelance Creative Director
Elev8 Design, Inc. | 1999-2002 | San Francisco, CA
Everything for a company's brand, online and off. Designed database driven websites, marketing collateral and brand identity systems.
Englund Designworks | 1997-1999 | San Francisco, CA
Designer at environmental graphics firm. Responsible for all aspects of signage projects from initial concept and budgeting through fabrication and installation.